Background
BRAND MEANING
Snazz: Comes from the word "Snazzy" which means to be stylish, attractive, and look your best.
The brand's logo is written in Greek letters as ΣΝαζζ
Embrace The Grind [ETG]: To pursue your goals and improve yourself while enjoying the work that you do.
Σ: The Greek letter sigma, representing the letter "S" in Snazz. It is a symbol for independence and empowerment. A sigma does not care about how others judge them and chooses their own path to do their own thing and work hard to be successful.
BRAND IMAGE
Snazz ETG is a lifestyle streetwear brand designed for people who want to dress to look their best, but most importantly inspire them to constantly self-improve and have the confidence to pursue what they want to achieve a successful life while embracing the work that they do. You should find your purpose, chase your dreams and do the work needed to become what and where you wish to be in life. You should do what you love and never give up, no matter if you get judged or how hard it takes to succeed. Embrace The Grind.
ABOUT THE OWNER [RICHARD]
I created Snazz because I had a dream to create my own fashion brand. I have had a passion for fashion my entire life and I am able to visualize designs in my mind so I can create products I genuinely love in real life for YOU to enjoy. I also worked in fashion retail, gaining knowledge about many different fashion trends and growing my love for designer and streetwear brands.
As a salesperson in fashion retail, this job helped me a lot to learn about clothes, sales, and customer service. However, my goal in life is that I want to start businesses of my own and become financially free. I want to be my own boss, create my own things that I love and share it with the world from the bottom of my heart.
I believe you should take risks to be your true authentic self, constantly take steps to improve, and pursue what you genuinely want in life, no matter how hard it is or if no one believes in you. If I can do it, you can too. I believe in YOU.